Basically we need to be where our readers are.Īll our print subscriptions include digital access to the tablet, mobile and web version of our magazines. We want them to engage with their favorite magazines in as many formats as a possible. Still on the topic of cross-platform brands, how much integration is there between the different platforms to create cross-platform experiences, and can you give us a few examples of these? Although we don’t control the content on TV, these shows help to reinforce our brands among viewers. Three of our magazines: Pequenas Empresas Grandes Negócios (focused on small businesses and entrepreneurship), Globo Rural (farming and livestock) and Autoesporte (cars) have namesake TV shows broadcast every Sunday morning on Globo TV Channel. The tablet version of the print edition takes advantage of the possibilities offered by this platform and gives the reader additional content such as photo galleries, videos and infographics. Our websites not only offer the web version of the print magazine (available only to subscribers) but also complement the magazine content and report on topics relevant to the brands on a daily rather than on a weekly or monthly basis. Our magazine brands can be found on four different platforms: print, web, tablet and mobile. What is your approach to cross-platform content? Our monthly magazines cater to all tastes from fashion and interior design to small businesses and cars. We have two weekly magazines, one focused on news and the other on celebrities and entertainment. We have more than 800 titles in our portfolio. Our books are released in print and digital formats. Our brands reach a monthly audience of 5.9m readers in print and another 9.8m online. Our portfolio includes 12 magazine media brands, active both in print and digital, book and custom publishing divisions, a branded content studio and a news portal for women. But we are talking about a continental-sized country with a wide demographic range so it’s no small feat to be ranked second among all magazine publishers in the country. I’ve got a degree in Economics and, except for the first two years of my career, when I worked at Deloitte Touché Tohmatsu, I’ve always worked in the media industry, be it newspapers, magazines or both.Įditora Globo operates in Brazil. I was born and raised in Rio de Janeiro but I live in São Paulo now. Please tell us a little more about yourself Kachar spoke (via email) to FIPP’s Cobus Heyl to provide pre-Congress insight on the Brazilian market, key trends and developments, and about how Editora Globo is meeting the future. Other participants so far confirmed for the View from the Top panel are Gary Knell, CEO, National Geographic Society in the USA, and Aroon Purie, chairman and editor-in-chief of the India Today Group. Kachar will be a speaker in the ‘View from the Top’ panel discussion at the FIPP World Congress in Toronto, Canada from 13-15 October (save £200 on delegate tickets if you book before 15 July). And while the future may be challenging, it is not bleak, says Frederic Kachar CEO and chairman of Editora Globo in Brazil.
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